FEBO is an Amsterdam icon. The family-run pastry company creates daily-fresh snacks and have been doing so for over 77 years. Creative agency Natwerk and social media agency Unlike translated Febo's story to social media, by putting the food in the feed.

Animation — Campaign assets — AR filters — Video production

My role has primarily been to produce branded content for social media campaigns. Based on collaborative brainstorming around cool Instagram AR filter ideas, I have designed and developed three branded AR filters. All currently live on the FEBO Instagram, making us one of the first to launch branded filters on Instagram back in October 2019.

In addition, I produced and filmed a product launch for Febo's new ice cream series, together with the Unlike team.


  • Year — 2019
  • Client — FEBO
  • Agency — Unlike, Natwerk
  • Role — Visual and motion design, AR filter development

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Awakenings 2020