For Awakenings, hosting some of Europe’s largest techno events comes with a responsibility. They set out to make their events as sustainable as possible, and we created a supporting identity to communicate these efforts.
Visual Identity — Branding — Animation — Social assets — Communication
The style would be used for all events, for years to come, and needed to work with all different target groups. Together with Awakenings, we defined the core values to be "accessible" and "communicative".
The result was an easy to understand style that invites participation. Focus was on the message, and the tone of voice was human.
An organic motion language and icon library was produced to help the team streamline all future communication and asset creating. A style that scaled well for everything from social, website and signage towers, to on-site banners, information signage and merchandise.